Sirens Marketing provides brand strategy, marketing management, and digital business development for your company. Whether it's a short-term freelance assignment or a longer interim contract, as a specialist or a manager. I have a clear goal in mind and take the lead. My broad experience allows me to work from vision and strategy to execution. Just as an oyster takes a grain of sand and transforms it to a beautiful pearl, I'm here to facilitate transformation and create value for you.
Just as the Sirens of Greek mythology used irresistible songs to draw sailors in, brands can use storytelling, visuals, and emotion to attract audiences. The Sirens knew their audience’s desires — and so do great marketers. Both craft messages that 𝘤𝘢𝘱𝘵𝘪𝘷𝘢𝘵𝘦 and 𝘱𝘦𝘳𝘴𝘶𝘢𝘥𝘦. The key difference? Modern marketers aim to 𝘨𝘶𝘪𝘥𝘦 their customers’ journeys. In short: the Sirens had melody; marketers have 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. Both master the art of attraction. 𝗟𝗲𝘁'𝘀 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝘃𝗼𝗶𝗰𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱, together.
Discover below what assignments you can hire me for. Whether you want to hire me as a freelancer for a short-term assignment or as an interim specialist or manager for a longer period of time.
Brand strategy.
Who are you as a company? What is your position in the market?
A strong brand starts with a clear story. I help organizations sharply define, (re)position, and translate their brand into a consistent experience—both internally and externally.
Marketing Management.
How do you communicate that? How do you organize and implement it?
With years of experience managing teams, agencies, and campaigns, I ensure structure, speed, and quality in daily marketing practices.
Digital Business Development.
Which systems, tools and digital infrastructure can help make this happen?
I advise, implement, and optimize digital tools, platforms, and processes to make marketing teams more efficient, data-driven, and future-proof.
Marlies brings a proven track record in developing and implementing brand strategies, building integrated campaigns, launching products and leading and coaching marketing teams. Experienced in international organizations, SMEs/family businesses and corporate organizations.
“I believe in people-oriented leadership and creating clear focus: one brand story, recognizable across all channels, ensuring stronger brands, increased visibility and deeper audience connection.”
Brand Strategy, Marketing Management
Brand campaign: You’re never alone when you care for a pet
Marketing Management
Beaphar Canishield: roll-out of a TV and digital campaign
Marketing Management
Dogs will be dogs. CaniComfort launch campaign
Marketing Management
Beaphar Fiprotec: Scratch out fleas for good
Brand Strategy
Interview: Beaphar strengthens retail position through strategic branding
Marketing Management
Beaphar Parasite Prevention – “Not a Single Worry, Wherever You Go”
Iselin Haugen
Key Account Manager North & Central Europe – Earth Rated
I'm excited to recommend Marlies based on our five years of working together at Beaphar. From the very beginning, I witnessed her transform our brand - when we had no clear strategy at all, she stepped up and made it happen. Thanks to her dedication and drive, Beaphar now has a solid global strategy with all subsidiaries onboard. We went from pretty much nothing to having top-notch websites in every country, media banks, email marketing tools, B2B portals, clear guidelines and an amazing graphical department. A digital journey i'm forever grateful for being a part of - lead by her. Marlies is the perfect example of hard work and dedication. If you have the opportunity to work with her, you won’t regret it.
